L’atypica is a coffee shop and roastery: carefully selected coffees from around the world are brought here to be roasted and served. Our job was to create a brand identity from scratch, including a logo, visual identity, and website. The key of the project was designing the packaging and labeling system, with a color scheme for each of their exquisite and select coffees. Merchandising and interior decoration completed the project.

Going to l’atypica is like going to a friend or family member’s house for a coffee and the brand, the location, and the products must convey the humanity of the project: the intention is to create a “homemade” feel but at the same time contemporary and atypical.